Clay Date - Célia Macedo

Célia Macedo is a ceramist who has distinguished herself in the field of artisanal ceramics in Portugal. Her trajectory, marked by a significant life change, led her to dedicate herself to crafts and pottery in her mature years. At almost 40 years old, Célia decided to embrace what really moves her and founded her own brand, which stands out for its signature utilitarian ceramics.

One of the main characteristics of its production is the exclusive choice of national raw materials. Célia has a great appreciation for Portuguese tradition and cultural heritage, employing a variety of techniques and methods that hark back to know-how passed down through generations. His approach is not limited to just creating pieces, but also aims to reintegrate traditional practices into the contemporary context.

The topic of the conversation that Célia Macedo offers is the construction of a successful place in the artisanal ceramics market in Portugal. She reflects on the challenges and opportunities that this niche presents. In an industry often saturated by mass-produced products, authenticity and connection to tradition become crucial factors. Célia argues that success depends not only on the quality of the pieces, but also on the ability to tell a story through them, creating a meaningful relationship with customers.

Your vision goes beyond profit; She wants each creation to inspire an appreciation for the art of pottery and the care that goes into the artisanal process. In this way, Célia Macedo is not just a ceramist, but an agent of change, contributing to the appreciation of craftsmanship in Portugal and promoting utilitarian ceramics as a form of cultural expression.